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Revenue Operations
 

Leads are great; revenue is better.

Make sure your marketing efforts contribute to the bottom line. Grow, scale, and better support your customers with the frictionless alignment of your revenue-driving teams - marketing, sales, and customer service - for long-term growth.

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Our Services

Account-Based Marketing

Open the door to your best sales targets with the right message, at the right place, at the right time.

Identify, reach, and close your highest-value accounts with highly coordinated, personalized buying experiences that align your marketing and sales efforts.  

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How it works.

Account Prioritization

Focus your time and resources on accounts most likely to drive revenue based on how closely they align with your ideal customer profile. 

Account Insights and Playbooks

I'll help you do your homework, learn as much as possible about your high-priority targets, and create an action plan to land and expand them.

Key Stakeholder Mapping

A single individual rarely makes purchasing decisions. I'll help you identify and understand your target account's buying team's needs, preferences, and influence to accelerate your opportunities to close. 

Account-Specific Messaging and Content

I'll use the account and stakeholder insights to develop targeted, relevant messaging and content that resonates with your target account's buying team. 

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Commercial Process Development

Keep your team on the same page and lay the foundation for predictable revenue and growth.

Break down silos between your revenue-generating teams and create alignment for maximum profitability with data-driven process development.

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How it works.

Lead Scoring
I'll help develop a lead-scoring model that accurately reflects your prospects' interest and fit so you can prioritize and connect the right leads with the right salespeople.
Lead Management
I'll help you create a lead management system that efficiently routes leads through their lifecycle stages, capturing essential data to navigate your audience through the buyer's journey.
Lead Intelligence

I'll help equip your business development and sales teams with actionable information on your leads, ensuring they're primed for a smooth sales process that delights your prospects.

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Prospecting & Sales Enablement

Put the intel, tools, and content your sales team needs to close more deals at their fingertips.

Your sales team needs compelling, relevant content to move opportunities through the pipeline and close deals. I'll help ensure they have the right content, know when to use it, and where to find it quickly. 

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My services.

  • Battle Cards
  • Email Sequences
  • One-pagers
  • Product Cheat Sheets
  • Product Explainer Videos
  • Sales Decks & Proposals
  • Prospecting Email Templates
  • Sales Scripts
  • Video Testimonials
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MarTech & CRM Consulting

Your data is your most valuable asset. Make sure you are set up to make the most of it.

I'll help you design your HubSpot instance to ensure data integrity and organization to make informed business decisions and have confidence in your results.  

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How it works.

Database Setup

Configure your database to serve your business and goals best. I'll help you build your database to capture the information you need clearly and organize it.

Data Entry Guidelines & Requirements

Make sure your people are using your commercial systems as intended. I'll help you build best practices and protocols for data entry to ensure data integrity is a company-wide initiative.  

Workflow Automation

Everyone should do their part to ensure that processes are consistent and efficient, including your technology. With proper database configuration and consistent data entry, I'll help you make your HubSpot instance do the heavy lifting so your revenue-generating teams can spend more time on what's important - growing the pipeline, closing deals, and delighting customers. 

Best Practice & Expectations Documentation

If it wasn't recorded, did it happen? I'll help you create clear instructions and best practices for database management to hold your teams accountable. 

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