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Digital Marketing
 

Design, strategy, and execution to reach your goals.

Boost your online presence and authority with comprehensive digital marketing services that deliver measurable results. 

WP GRAPHIC [Services - Digital Marketing_HERO]

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Our Services

Website Strategy

Data-driven strategy. User-Centric Design

Create a thoughtful, data-driven website experience that engages your audience throughout the customer lifecycle, addresses their challenges, presents your brand as the solution, and drives leads. 

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How it works.

Website Audit

I'll review your current website, analyze top-performing content, identify gaps and needs, and create a comprehensive list of web pages and assets required to meet your website goals. 

Sitemap Design

I'll organize the list of needed pages and content assets into a website structure that ensures an exceptional user experience for your target audience and guides them to the information they seek.

Wireframe Design

I'll help you sketch the structure of your web pages to lay the foundation for high-quality user experiences that effectively engage and convert your target audience.   

User Experience and Flow

I'll design a clear path for your target audience to help them identify their challenges and highlight how your business solutions and services help them address those challenges.

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Content Strategy

Holistic, customer-centered content planning that delivers impact and results.

Turn your content into a powerful driver of engagement and growth with a focused strategy that reaches the right people and leaves a lasting impact.

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How it works.

Content Mapping
Align your content with your buyer's journey, delivering the right message at the right stage -awareness, consideration, and decision. 
Content Workflows

Execute your content strategy and reach your goals by

  • Streamlining content production from ideation to publication.
  • Ensuring quality and consistency at every stage.
  • Transforming chaos into clarity and ideas into impactful engagement.


Content Topic Brainstorming

Discover diverse data-driven topics, angles, and themes that resonate with your target audience and drive desired actions.

  • Define content topics and themes.
  • Strategize subtopics.
  • Map subtopics to primary persona and buyer's journey stage.
  • Determine content structure, format, and channel.  
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Content Services

Quality writing services to execute your marketing vision.

Your plan is just a good intention without the resources to put it into action. I'll help execute your marketing strategy with impactful content that guides your audience toward your desired action. Whether for a new campaign or ongoing support to achieve long-term goals, I'll turn your brand vision into reality.

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My services.

  • Blog Posts
  • Case Studies
  • eBooks
  • Email Campaigns
  • Infographics
  • Newsletters
  • Press Releases
  • Speaking Proposals
  • Videos
  • Webinars
  • White Papers
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SEO

Content optimization to drive more traffic from organic search. 

Enhance the visibility and credibility of your brand in a digital-first B2B marketplace. I'll help you identify the right topics and keywords to attract, educate, and engage your target audience and then optimize your content to generate long-term, sustainable lead generation and brand awareness.

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How it works.

Technical Setup

Establish the foundation for long-term organic search success with a website that is easily understood by Google and your target audience.   

Keyword Research & Planning

Find, analyze, target, and rank for the terms that your target audience is searching to solve the problems your business can address. 

On-page Optimization

Ensure that search engines can easily understand and match your page's topic and keyword to relevant searches with unique, well-structured content, strategically placed target keywords, keyword-rich titles, meta-descriptions, URLs, and more. 

Internal Link Building

Connect related content on your site in an organized fashion to build authority around the topics you want to be known for. I'll help you develop an internal linking strategy that maximizes the value of your content.

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Conversion Rate Optimization

Website traffic is great; customers are better. 

For your marketing efforts to make an impact, you must do more than attract your target audience; you must convert them into qualified leads and, ultimately, customers.  I'll help you maximize the value of your website visitors through thoughtful conversion strategies that drive website visitors through the buyer's journey.

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